The Value Of Self-Ordering Kiosks For Your Restaurant
The pandemic has dramatically increased the pace of digital transformation in the restaurant industry. With hiring and retaining quality employees getting more difficult, self-ordering kiosks are the next piece of restaurant tech poised to become commonplace. Here we take a look at the value of self-ordering kiosks for your restaurant.
Save On Labor Costs
Self-ordering kiosks give customers the ability to view a menu, place an order and settle a check all without interacting with a member of your staff. This allows you to remain fully operational with fewer servers, which can drastically cut labor costs. Especially in today’s environment when minimum wages are rising and hiring has become difficult, self-ordering kiosks have become an essential piece of technology for restaurant owners.
Draw In Customers
“New research from Tillster shows that 25% of restaurant customers have used a self-ordering kiosk at a restaurant within the past three months—up 7% year-over-year. Further, more than 65% of customers said they would visit a restaurant more often if self-service kiosks were offered, and 30% of customers prefer to order from a kiosk versus a cashier if the lines were of equal length.”
Serve More Customers
“Because ease of use is one of the key benefits of self-service kiosks, customers frequently find it quicker and more convenient to use self-service kiosks than going to the counter. This has the added benefit of creating a positive customer experience that leads to positive word of mouth. If a customer has had a great experience with your self-service technology they’re likely to tell other people, increasing your potential customer base.”
Increase Average Order
“While traditional, and sometimes even digital menu boards have limited space, kiosks do not. They can display all of your offerings and allow you the opportunity to feature higher-priced items to entice customers, like bacon double cheeseburgers instead of traditional cheeseburgers. Kiosks can help you learn which higher-priced items are more desirable so you can push them more effectively. By understanding customer purchasing behavior, kiosks help restaurants increase the average check size by 15%-20%.”
Improve Customer Experience
There are a few ways that kiosks improve the customer experience. They improve order accuracy as the customer will be entering it themselves and be able to double check they are getting exactly what they would like. They speed up service and help customers to avoid waiting in line, which is one of the biggest things that will hinder a quick service restaurant. Kiosks also offer the ability to settle a check without having to wait on a server to process a card payment.
InTouchPOS Self Ordering Kiosks are designed to work for you 24/7. Increase your average check using self-ordering kiosks by taking advantage of our unique industry specific programming that will prompt your customers to enhance their order each and every time. Contact us today for your free demo!
