How To Better Manage Online Ordering At Your Restaurant
The digital era is here for restaurants, and online ordering has become necessary to remain competitive. The revenue obtained through delivery during the pandemic is what kept most restaurants operational. This service has now become expected by customers and maybe the only way for owners to continue serving large groups of their current customer base. Streamlining your digital ordering process and making things as easy and convenient for your customers as possible will increase the revenue you receive through online channels. Whether it is an order placed on your website, mobile app, or a third-party platform, having them integrated into one POS system will lead to better organization and efficiency.
Online Orders
Having your own online ordering site saves you money on commissions and allows you to customize everything to fit the needs of your business. This will enable customers to easily place orders for pick-up, contactless delivery, or curbside pick-up. When your site is fully integrated with your POS system, it allows you to track inventory in real-time, adjust pricing on the fly and collect customer data that can be used for upselling and future marketing initiatives. This can help to increase your average order size through suggestive selling and build customer loyalty.
Mobile App
As the world continues to become more reliant on mobile devices, creating your own mobile ordering app only makes sense. Online ordering is all about convenience, and nothing is more convenient than clicking on an app and instantly placing an order. Having your own app also means you won’t have to compete with other restaurants on the popular third-party delivery apps and customize the experience while collecting valuable customer data. Mobile apps are likely to become the go-to for delivery orders, so getting ahead of this trend is essential.
3rd Party Delivery
While there are many pros and cons to third-party delivery platforms, they are almost certainly here to stay. With the variety of different vendors out there, you must have a POS system that can integrate with them and handle the orders coming in from each platform in one centralized location. This saves your restaurant time and ensures you don’t need to dedicate a staff member simply to fielding these orders. It also helps you to better track your return on these orders and determine which companies are worth working with.
Online ordering, in its many forms, is the future of restaurant delivery and pick-up. InTouchPOS not only offers each of these services but also integrates them all into one customizable platform. Contact us to schedule your demo today!
